4. Values
  • 4.1 Craftsmanship

    We are committed to preserving British craftsmanship, employing traditional techniques learnt and refined over generations. This heritage is our legacy and where our modernity lies.

    Find out more about the factory and how our products are made in Britain.

  • 4.2 Sustainability

    Waste
    Up to 85% of clothing ends up in landfill each year, 30% of which was never sold. As a result, our collections are pre-ordered to size and produced in limited production runs to minimise waste. We do not carry stock and would much rather undersell than overproduce.

    Packaging
    We do not use single use plastics and all our packaging is recyclable. Invoices, return labels and other material will be emailed unless specifically requested in print form.

    Emissions
    We have partnered with UK based charity Trees For Cities to offset all our carbon emissions. We are now working to go a step further in creating a ‘positive’ carbon impact, using business to benefit the environment rather than taking from it.

    Longevity
    The most sustainable way to live is to buy less and reuse more. Our products are made to the highest possible standards and covered by our lifetime repair programme to extend their use. Should a product be irreparable we will recycle it for you, reusing any available fabric and providing a credit towards future products.

  • 4.3 Simplicity

    Perfection is attained not when there is no longer anything to add, but when there is no longer anything to take away. We believe wholeheartedly that less is more.

  • 4.4 Functionality

    Good design can transform peoples' lives by fulfilling a purpose. Our purpose is to make clothing to withstand the elements. This comes above all else.